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LA DULZURA BRAND

April 2023
Illustrator/ Photoshop/ InDesign/ After Effects

Objective

La Dulzura is a brand created from scratch with an elaborate identity system. The logo, color system, typography and mockups are all chosen and designed intricately.

 

The goal for this project is to create a cohesive and visually appealing brand identity. The brand system is applied to a range of elements, and communicates the brand's essence effectively.
 

Branding Concept

La Dulzura is a vibrant Mexican delights establishment, where the rich and diverse

flavors of Mexico come to life. La Dulzura offers

a tantalizing array of Mexican fruits, ice creams, beverages, and snacks, creating a delightful fusion

of taste that transports you to the heart of Mexico.

The brand is not just about its delicious offerings but the sense of community it builds. It is a place to celebrate life, enjoy scrumptious food and create lasting memories.

dulzura sign_edited.jpg
Logo Papel Picado_RGB pattern2jpg.jpg
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