Objective
La Dulzura is a brand created from scratch with an elaborate identity system. The logo, color system, typography and mockups are all chosen and designed intricately.
The goal for this project is to create a cohesive and visually appealing brand identity. The brand system is applied to a range of elements, and communicates the brand's essence effectively.
Branding Concept
La Dulzura is a vibrant Mexican delights establishment, where the rich and diverse
flavors of Mexico come to life. La Dulzura offers
a tantalizing array of Mexican fruits, ice creams, beverages, and snacks, creating a delightful fusion
of taste that transports you to the heart of Mexico.
The brand is not just about its delicious offerings but the sense of community it builds. It is a place to celebrate life, enjoy scrumptious food and create lasting memories.
